Vacancy Rates Continue to Drop

I recently read an article in the Denver Post citing vacancy in the Denver area at 3.8% (http://www.denverpost.com/business/ci_15956602) and I couldn’t believe my eyes.  That is the lowest number that I have ever seen for the Denver metro in nearly 20 years of paying attention to it.  Other major metros have a similar story, and in Canada vacancy seems non-existent.  When we started RentClicks 7 years ago, it was common to see vacancy rates as high as 20%!

The housing bubble is responsible for both extremes in the rental market.  In the early part of the decade speculative investors were buying investment properties and flooding the market with inventory.  At the same time, renter’s were becoming homeowners through the abundance of sub-prime lending.  The number of available units was skyrocketing, and the number of renters was dropping.  This was a deadly combination for the rental market and led to historically high vacancy rates.

Now the flip side.  Many of the homes that were purchased as investments by rookie investors have gone through or are sitting in the foreclosure process in limbo on the books of banks that are trying to unload them.  The banks are trying to unload them on a saturated housing market.  Add to that the increased number of previous homeowners that have been foreclosed on and are back in the rental market, and you have a healthy combination for the rental market.

What does all of this mean to you?  I will break down the consequences of the current market for those that are trying to make sense of it:

For Renters:  Low vacancy means low bargaining power and higher rents.  It also means that landlords can be more selective in who they choose to rent their properties to.  There is not as much room for negotiation on price, and dragging your feet could mean losing the unit.

For Property Managers:  The first 8 years of this century were some of the most challenging ever.  Now it’s time to make some hay.  With low vacancy and tons of homes on the market, tenants and new clients should be very abundant.  This is the time to add new properties, raise rents, and weed your garden of the challenging properties and tenants. For once, this business is kind of fun.

For Investors:  I believe that real estate values are within 5% of the bottom and that now might be the best time in 80 years to invest in residential real estate.  As long as the banks have a glut of foreclosures on their hands, the market will remain slow.  I think this will take as long as 5 years.  The combination of low prices, low interest rates, and a glut of tenants greatly increases your odds of success in the investment market over the next few years.

My prediction for the real estate market is that we are at or near the bottom, but will have a very long and slow recovery.  As I stated in a previous post (http://blog.freerentalsite.com/2010/08/27/the-free-market-prevails-again/), the free market cannot be fooled.  Housing values have been out of control for the last few years and the market is seeking equilibrium.  Once that equilibrium is reached we will see a return to a normal real estate environment.

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Time to Get Serious

It’s that time of year again.  The kids are back in school, and summer is coming to an end.  It’s also nearing the end of the prime rental season.  If you have a vacancies that you need to fill now is the time to pull out all the stops.  It will become increasingly difficult from now until the end of the year to find renters for your vacant properties.  Even with lower than normal vacancy rates, renting properties in the winter, especially during the holiday season is the toughest time of the year.

Here are a few tips to help you get your properties rented during the slower season:

  1. Get your price right.  It’s not worth a month of vacancy to get an extra $100 per month.
  2. Do a thorough cleaning inside and out.
  3. Fix any maintenance issues.
  4. Put on a fresh coat of paint.
  5. Take lots of pictures now while the grass is green, the trees are full, and the sun is out.

In addition to the above tips, be prepared to get aggressive on pricing and move-in specials.  Taking action now could be the difference between a very peaceful winter, and a very stressful one.

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The Free Market Prevails Again!

Over the last few months I have spoken to dozens of property managers as I re-enter the industry.  Luckily for property managers, the rental market is significantly better than it was a few years ago.  Vacancy rates are much lower, and rents have even gone up a little bit.  The biggest problem that I have heard is the affect that foreclosures are having on property managers portfolios.  From the dozen or so property managers that I have spoken to, the average loss to a portfolio is about 10%.  Fortunately, this is being offset by the increasing numbers of homeowners that cannot sell their properties and are seeking property managers to help them manage the property.  The comatose re-sale market has more than offset the 10% loss for most of the PM’s I have talked to.

It’s amazing how our free market has a way of balancing itself out, despite government intervention.  The US government passed all kinds of legislation in the late 90’s and the early part of this decade to encourage more people to own homes.  Naturally, this led to an enormous run-up in housing prices, and a painful burst of the “bubble.”   However, if you draw a straight line from 1970 to today, what you will see is that housing prices are pretty much exactly where they should be.

http://mysite.verizon.net/vzeqrguz/housingbubble/

Obviously, the government “intervention” did what it was intended to do, and stimulated the economy and fueled a huge, artificial run-up in prices.  This intervention also adversely affected the rental industry, driving vacancy up and rental prices down as renter’s fled to sub-prime loans and home ownership over renting.  It was sure a fun run-up for anyone that owned real estate, especially if you sold it before 2008, but the market does not like to be manipulated.  The real estate market has now overcome any meddling by the government and has landed exactly where it wants to be.

I used to hate to admit it when my dad is right, but I have finally learned to embrace the wisdom that can only come from experience.  He is a 40 year veteran of the banking and real estate industry, and he had been calling this collapse since 2002.  He didn’t have any other facts other than “It just doesn’t feel right.”  I told him he was missing out and that he needed to buy, buy buy!  Instead, he saved, saved, saved as he always does and now he is ready to pick up some real estate at 1998 prices.

Over the next few years I think we will see a very slow but steady improvement to the housing market, and a more robust rental market.

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Free Rental Site to Attend NARPM Conference

(Vocus/PRWEB ) August 23, 2010 — Denver, CO. Free Rental Site announces plans to attend the 22nd annual NARPM (National Association of Residential Property Managers) trade show and convention in Seattle, WA this year. The company plans on using this event to introduce its product to the largest group of single family property managers in the United States. The company will also be unveiling several industry firsts in the online advertisement of homes and apartments for rent. The company will be the first to unveil a truly free model for NARPM’s membership that allows full access to all of the features of the site regardless of whether or not they pay for ad score points. Every ad looks the same on Free Rental Site, and the benefit to buying additional ad score points for an ad is higher placement. This model is designed to drive world class user experience for renters, and to eliminate any price barriers for advertisers.

Free Rental Site will also be bringing the industry’s first international rental website to the show, which is the only product capable of supporting the organizations international members’ listing needs. This product will allow property managers around the world to have access to the same powerful listing and lead generation tools that until now were only available in the United States. In addition to the free and international elements of the site, the company will be unveiling the industry’s most powerful search. Free Rental Site’s “Borderless Search” will revolutionize the way that renters search for homes for rent and apartments. The user can search by proximity to any landmark in the world recognizable by Google, enter their search criteria and radius, and get results that meet those criteria regardless of the city, state, or country where the listing is located.

Free Rental Site president David Borden is not new to NARPM, his former business, RentClicks, was the NARPM affiliate of the year in 2005 and again in 2006. “We were able to grow RentClicks very rapidly and successfully by pitching our message to NARPM’s membership. Whenever you go to a NARPM event you are speaking directly to the decision makers of the business, and they can decide on the spot whether or not they want to use your products,” said Borden. “Not only did we grow a great business with the help NARPM, but we were able to forge lasting friendships there as well. I look forward to presenting this new site to my former customers, and building it with their input to meet their needs,” said Borden. “Although we built the site, it belongs to our users and customers, and we will never lose sight of that as we grow,” said Borden.

In the last three months, Free Rental Site traffic has more than tripled due to increasing effectiveness with their SEO strategy. The site uses a combination of site structure, excellent user generated content, and an aggressive link building strategy to increase their organic traffic. “The key to our success is to cast a large search net on the web, and pay attention to detail in our site structure. Search has changed over the years, and we are constantly staying on top of the latest trends to make sure that we are relevant,” said Jonathan Ewen, the site’s architect. “Excellent search optimization, combined with our focus on user experience will bring the necessary traffic to our advertisers,” said Ewen. The site has already seen first page results on all search engines for terms like Edmonton rental homes, and is gaining ground on Toronto terms like Toronto homes for rent as well. The site expects to see traffic grow by more than ten-fold with their January launch into the United States.

The site does not accept listings in the US due to Borden’s non-compete from selling RentClicks in 2006. “Not being able to deploy the product in the US has been a blessing in disguise for us. This challenge forced us to look outside the box and take on the enormous undertaking of building an international platform for real estate,” said Borden. The site uses Google’s mapping API to geocode addresses for their borderless search, and allows users to advertise in any language and display pricing in the local currency, all firsts in the industry. The site currently has over 1000 listings in Canada and more than 11,000 in Poland and at least one listing in 18 other countries.

Members can visit the Free Rental Site booth at the Seattle Sheraton between October 13-15th 2010.

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New Tool for Prorating Rent

Today we released what we feel is the best rent proration tool on the internet.  In searching for this tool online we were surprised to see very little out there and none that handles rent prorations across multiple months.  The tool is extremely easy to use and it includes embed code for anyone to place it on their personal or company website.  You can utilize the tool here:  How do I Prorate Rent?

As always, we would love your feedback!

Best,

Dave

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Effective Craigslist Strategy a Recession Killer

Denver, CO (Vocus) August 6, 2010

Orogeny Software has introduced a craigslist marketing strategy to help real estate professionals through the current difficult real estate market. Craigslist is a useful, but difficult to manage option for real estate professionals that want to use it as part of their marketing strategy. What craigslist lacks in aesthetics, user interface, and manageability, it makes up for with massive amounts of traffic. Many real estate professionals have decided that the time involved in managing listings on craigslist is not worth the lead flow. This strategy is designed to help take advantage of the craigslist experience, while staying in full compliance with craigslist’s terms of use.

“We go above and beyond offering an HTML craigslist converter, anyone can do that. We help real estate professionals develop and manage a craigslist strategy that helps them sell more homes in a difficult market,” said David Borden of Orogeny Software. “It is so much more complicated than just making their ads look pretty.” The company helps real estate professionals, and property managers understand the behavior of craigslist users. Knowing simple items like the best time of day to place an ad can increase traffic and leads by as much 5 times. “Many times people just throw an ad on craigslist and hope for the best,” said Borden. “We give them a roadmap that teaches them to expect great results if they follow it.”

Orogeny allows real estate professionals, homeowners, and investors to place free advertisements on their websites: Free Real Estate SiteFree Rental SiteFree Commercial Site, and Free Vacation Rental Site, and then use the listings that they have already created to advertise the same property on craigslist in just a few seconds. Since the ads are saved on the websites, they can be easily edited and re-posted saving the advertiser precious time. The company offers this service free of charge for anyone that wants to use it. There is a monthly fee if a customer would like to have a branded presence on the free real estate sites and craigslist, but it is not necessary to pay anything to use all of the features of the tool.

During the posting process the company offers valuable advice on maximizing results for advertisers such as: Post your ads on craigslist between 8-9 am, and 4-5 pm. This is when research suggests that craigslist is busiest for these categories. Since craigslist’s posting model pushes older ads down the search results, it is important to have ads visible for as long as possible during peak hours. Other tips include: How to write compelling headlines, take great pictures, be consistent, and answer your leads within 5 minutes. Consistently observing these guidelines will allow real estate professionals to effectively manage craigslist, and to gain an advantage on their competitors for working with buyers, and during listing presentations.

Orogeny Software offers the free craigslist converter, and free advertising for real estate anywhere in the world with the exception of the rental category in the United States. That product will be available in January of 2011.

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Clone similar ads to save time posting new listings. [ New Tools ]

Now post similar ads faster than ever with the new Clone Ad feature from FreeRentalSite.com.  Once you post a free listing on Free Rental Site or any of her sister sites, you can quickly and easily clone the ad to create an exact copy which then can be modified with the correct information and address.

To Clone a listing:

1. Start by going to the listing that you would like to clone.  At the top of the edit ad page there is now a new clone ad button:



2.  Click the clone ad button and you will see a page like this with a preview of the ad that you are cloning on the left hand side.

Clone your listing on Free Rental Site

3. Enter the new ad title and check to include the image and features of that ad as well.  If you do not wish to include them, simply uncheck the boxes.

4. Click “Create Ad Now” button and you will be taken to the edit ad screen of the new listing you just cloned.

5. If you need to change the address of the new listing, simply click on “Change Address” link as seen below:

Edit, add or delete any other information on the ad, and you are all set.

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Too Busy to Share?

Real estate professionals always ask me why they should “share” their listings on social media.  The answer sounded pretty obvious to me, but apparently it’s not.  We have been recommending that real estate professionals set up company Facebook and Twitter accounts, as well as personal ones to help share what is going on in their lives and businesses.  The resistance has been similar to asking them to give up their phone book size MLS books, and move online.  That whole online thing was a radical change for the real estate industry, but I think it is safe to say that it is here to stay.  I am going to make the same bold prediction about social media.  Yes, I know, pretty visionary now that Facebook has 500 million members.  I had my doubts too.

I was raised by two realtors, so don’t get too mad when I tell you that MOST real estate professionals hate change.  Once you figure out how to make some money, you don’t want anyone shaking things up.  Unfortunately for realtors, it is the consumer that shakes things up, and those that survive go along for the ride.  It wasn’t realtors that wanted their listings online, it was buyers and renters.  How many successful real estate pros are still relying solely on the paper?  How many real estate pros are just getting settled into this online thing, and now the game is changing again?  It seems overwhelming, but if you want to swim in blue real estate waters, and not the shark infested ones, you need to use social media.  You need to err on the side of overusing it.

Real estate by nature is a social business, and it attracts social people.  In order to develop trust and confidence you must do a good job serving lots of people and develop a reputation for doing so.  If you have 200 friends on facebook, you are literally 3 degrees of separation from the entire world.  Could there possibly be a better way of getting your information out there than that?  If you were to share your new listing on your facebook, you might have it in front of the exact right person in a matter of minutes.  One of your friends knows someone who knows someone who is looking for THAT house, and you just showed it to them without being there.  That is powerful, and very scalable.

BE CAREFUL!  Do not get on your social media and start shamelessly promoting yourself, or you will lose friends on facebook and for real.  Nobody wants to hear the crazy realtor screaming “Give me your money” on facebook every 20 minutes.  People do want to know about real estate and the activity in their markets.  Give information that people want, and NEVER promote yourself, if you do, you are done.  A consistent pattern of providing relevant information and EXCELLENT listing information will begin to pay generous rewards over time.  Notice I said over time.  Do not do two posts and quit because you didn’t do any business.  Let me say it one more time because it is important.  NEVER promote yourself on social media.  Give excellent information consistently and your friends will get the picture that you are a knowledgeable, helpful real estate professional.  Once you establish this reputation, they will share your posts, and introduce you to their friends that need your help.

Stay tuned for more, and if you need help developing a social media strategy let us know and we will find the right person for you.

Best,

Dave Borden

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Free Rental Site Changing Rental Advertising

(Vocus/PRWEB ) July 28, 2010 — Denver, CO. Free Rental Site announces industry first search results based on quality user generated content. Free Rental Site is the first rental property listing site that rewards ad posters for placing excellent content by displaying their ads higher in search results. When using the site, ad posters and renters will get very familiar with the term “Ad score”. Free Rental Site has developed the ad score to help create an extraordinary search experience for renters. Renters are looking for their next place to live, which is a major decision. In order to help them make an informed decision, they need listings with the most information possible. Since our ad posters are placing the ads, we rely on them to enter excellent information.

In return, Free Rental Site will reward ad posters that build great listings with a higher ad score. The listings with the highest ad scores appear first in searches for properties within renters search criteria and radius. Every listing on Free Rental Site has a maximum score of 30 points that can be awarded by entering excellent content into the listing. Points are awarded for describing as much as possible about the property for rent. Additional points are awarded to those who enter long descriptions, describe features and amenities, offer move-in specials, display multiple pictures, and give details about parking and utilities. All of these items are designed to accomplish the company’s mission of “Making the renter’s search experience the most complete, robust, and extraordinary in the world.”

If ad posters would like to receive more than 30 points, they may buy additional ad score points and apply them to their listings. This will allow ad posters to stay on top of searches without having to re-post their ads every day like on craigslist. Ads at the top of search results receive more views, leads, traffic, and generally move much faster than ads at the bottom of the list. This allows advertisers to be more focused with their advertising budgets by applying credits to hard to rent properties that need more exposure, and reducing their budgets for properties that are generally easier to rent. Never before has a site provided the necessary flexibility for individually tailoring traffic and performance to each rental property as needed.

Free Rental Site provides the following detailed reporting for each listing on the site:
Returned. The number of times a search was conducted that “Returned” that property as a result that met the renter’s search criteria. The property might be buried deep in the results, but a valid search was conducted for criteria that matched the property listing.
Displayed. The number of times that a property was actually “Displayed” on the renter’s screen in the thumbnail version of the listing. This means that the property was returned in a valid search, and was displayed on the renter’s screen of thumbnail results.
Viewed. The number of times that the property details page was viewed by a renter.
Leads. The number of email contacts that a renter generated to the ad poster for more information or to schedule a viewing of the property.
Although this might sound confusing at first, this level of reporting will show an ad poster exactly what traffic they are missing out on. This will give them an indication of where they need to improve their ad score to take advantage of the traffic that they are missing. It will also be a measuring stick to see if investment in additional ad score points is necessary, or provides the appropriate return on investment.

We are passionate about helping renters and landlords find each other, and saving each of them time and money in the process. We have built this model to help renter’s find their next place to live as easily as possible. We have packed the site with reporting and information to help advertisers maximize their advertising budgets and see exactly how effective their advertising on Free Rental Site is.

FreeRentalSite.com is an international website for finding and advertising long term residential rentals. The site has developed a complete suite of products to improve the experience of online renting and advertising of apartments and homes worldwide. Some examples of cities that are effectively using the site and ad score can be found here: Edmonton Rental Homes, Toronto Houses for Rent, Vancouver Homes for Rent, Calgary Rentals.

Free Rental Site is one of four real estate sites operated by Orogeny Software, LLC that employ the same model to rank listings. Sister sites include Free Vacation Rental Site, Free Real Estate Site, and Free Commercial Site. The suite of sites is designed to help real estate professionals take advantage of free advertising, while creating the best experience for internet consumers.

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Free Rental Site Gaining Ground in Edmonton

Edmonton, AB, CA–  Free Rental Site (www.freerentalsite.com) has seen tremendous growth in Edmonton in recent weeks.  The international site for the long-term rental of apartments and homes has seen traffic gains of over 125% in both visits and page views from May to June.  The gains are primarily being seen in tenant traffic for Edmonton homes for rent, and Toronto apartments.  The most sizeable gains are taking place in these two Canadian metros as the company has dedicated increasing resources to insure success in these critical markets.  David Borden recently made a trip to Edmonton to visit with existing Edmonton property managers using the site, and to solicit new customers for the business.  “The trip was a huge success.  We heard from a lot of our customers, and their feedback is overwhelmingly positive,” said Borden.

“There are several reasons that a market may emerge as one that we want to pursue,” Borden said.  “Among these factors are market size, vacancy rate, internet awareness, and competition for both search engine rankings and from other sites in the market.  Edmonton is a dynamic and growing city with great internet awareness, an increasing rental vacancy rate, and with over one million people it fits our sweet spot for market size,“ Borden said.  Currently, there are more than 20 companies using the free rental advertising site in Edmonton to help them get their Edmonton Apartments and Edmonton rental homes rented out to quality tenants quickly and efficiently.  There are currently over 400 listings for Edmonton apartments and Edmonton rentals, and the company expects to approach 1000 listings by the end of the summer.

A big part of the success of Borden’s last venture, Rentclicks.com, came from the company’s expertise in obtaining organic search engine ranking for rental terms on a local level.  In only 9 months the site has excellent search rankings in Edmonton for key rental terms, and they are getting better every day.  Traffic site wide has increased by over 125% month to month, and the gains are even bigger in Edmonton and Toronto.  Free Rental Site is currently investing heavily in a PPC campaign in Edmonton until their organic traffic is dominant.  “We are now entering a period of exponential growth with our traffic.  We should see incredible growth over the next few years with the size of the net that we have cast,” Borden said.  Free Rental Site is an international rental site, so traffic from other parts of the world will boost its search engine power for every country.

Free Rental Site is the first free rental listing site to reward advertisers with higher rankings based on the amount of quality content that they place in their listings.  The business employs “Ad score” to evaluate the quality of a listing and displays the ads with the best score highest in tenant searches.  This creates higher traffic, more leads, and ultimately more tenants for customers that do the best job of advertising.  This also creates a better experience for renters using the site because they can make a better decision about their next place to live.  “Our mission is to make the renter’s search experience the most complete, robust, and extraordinary in the world.  If we do this, advertisers will have no choice but to use us,” Borden said.

In addition to creating an industry best experience for renters, the site also has a variety of tools to make advertisers lives easier as well.  Not only is the site free, but it also has other free tools to help advertisers get more tenants, and clients.  The company has an integrated craigslist converter, and a directory of advertisers that attracts new clients for property managers.  “It’s all about adding value for both property managers and tenants.  It’s also important to not be greedy, and to understand that creating a marketplace is much more important than making lots of money.  If we are able to create the market, the money will follow,” said Borden.

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