Denver, CO (Vocus) August 6, 2010
Orogeny Software has introduced a craigslist marketing strategy to help real estate professionals through the current difficult real estate market. Craigslist is a useful, but difficult to manage option for real estate professionals that want to use it as part of their marketing strategy. What craigslist lacks in aesthetics, user interface, and manageability, it makes up for with massive amounts of traffic. Many real estate professionals have decided that the time involved in managing listings on craigslist is not worth the lead flow. This strategy is designed to help take advantage of the craigslist experience, while staying in full compliance with craigslist’s terms of use.
“We go above and beyond offering an HTML craigslist converter, anyone can do that. We help real estate professionals develop and manage a craigslist strategy that helps them sell more homes in a difficult market,” said David Borden of Orogeny Software. “It is so much more complicated than just making their ads look pretty.” The company helps real estate professionals, and property managers understand the behavior of craigslist users. Knowing simple items like the best time of day to place an ad can increase traffic and leads by as much 5 times. “Many times people just throw an ad on craigslist and hope for the best,” said Borden. “We give them a roadmap that teaches them to expect great results if they follow it.”
Orogeny allows real estate professionals, homeowners, and investors to place free advertisements on their websites: Free Real Estate Site, Free Rental Site, Free Commercial Site, and Free Vacation Rental Site, and then use the listings that they have already created to advertise the same property on craigslist in just a few seconds. Since the ads are saved on the websites, they can be easily edited and re-posted saving the advertiser precious time. The company offers this service free of charge for anyone that wants to use it. There is a monthly fee if a customer would like to have a branded presence on the free real estate sites and craigslist, but it is not necessary to pay anything to use all of the features of the tool.
During the posting process the company offers valuable advice on maximizing results for advertisers such as: Post your ads on craigslist between 8-9 am, and 4-5 pm. This is when research suggests that craigslist is busiest for these categories. Since craigslist’s posting model pushes older ads down the search results, it is important to have ads visible for as long as possible during peak hours. Other tips include: How to write compelling headlines, take great pictures, be consistent, and answer your leads within 5 minutes. Consistently observing these guidelines will allow real estate professionals to effectively manage craigslist, and to gain an advantage on their competitors for working with buyers, and during listing presentations.
Orogeny Software offers the free craigslist converter, and free advertising for real estate anywhere in the world with the exception of the rental category in the United States. That product will be available in January of 2011.
