Author Archives: freerentalsite

Out of hundreds of factors that go into search results, site structure, content and links are the three most important.  If you have already built a sound website that is SEO optimized, well designed, well organized, and packed with great … Continue reading →

An asset is defined by Dictionary.com as:  a useful and desirable thing or quality a single item of ownership having exchange value items of ownership convertible into cash I am often confused by the following concept:  Property managers and other businesses will spend hundreds of thousands of dollars on a great location, tens of thousands of dollars on … Continue reading →

It seems like everyone is searching for property managers these days.  Lots of people ask for a referral, many do a search online, and one guy is still using the phone book.  When they find your company through a search, … Continue reading →

Google Places.  If you are a property manager and do not have a Google Places account, go get one right now.  It is our job to monitor search engine rankings and trends for our property management customers and we have … Continue reading →

A brand is something that communicates what your company is about to a target audience.  For property managers that means tenants and owner/investors.  Some companies spend thousands on their brand, and some don’t.  Regardless of the investment, online and offline … Continue reading →

A direct response landing page is a webpage built specifically to convert those searching for property management services into leads for new management business.  Many property managers make the mistake of sending their traffic to their homepage.  Usually the homepage … Continue reading →

Search engine marketing is the process of paying to send traffic to your website.  Effective search engine marketing is not as ideal as effective search engine optimization, but still be of great benefit in landing new management business to your … Continue reading →

Finding a rental property is very frustrating.  Many tenants know exactly where they want to live, but most websites make it difficult to perfectly refine their search.  Advances in technology, and integration with mapping software like Google maps make perfectly … Continue reading →

Another key mistake that MOST property managers make when building a website is making it difficult for tenants to contact them.  Most companies that build websites do not have experience with displaying real estate listings, and that could cost your … Continue reading →